The idea of creating a new website can be daunting. Many business owners get stuck here because it feels like an overwhelming project with many moving parts.
But it doesn’t have to be that way. It can actually be pretty simple.
Minimum Website Content using “MVP”
Just use the “MVP” approach. I use MVP all the time, as it can be applied to pretty much anything in your business (and even your life). If you haven’t heard me talk about MVP, it stands for “Minimum Viable Product” and you can read more about it on my blog.
The word “Product” can be swapped for any tangible output you are looking to produce. (A product is simply something you produce.) So let’s talk about what a Minimum Viable Website might look like.
When it comes right down to it, what’s the purpose of a website?
- Your website legitimizes your business — it shows that you and your business are real.
- It helps potential customers understand what you do and how you can help them. It illustrates how your customers will be better off after they’ve worked with you or used your products and services.
- It lets people know how to get in touch with you.
At its most basic level that’s all it needs to be.
And you know what? You can do all that in a single page.
The One Page Website
Believe it or not, I’ve seen some really nice looking one-page websites built by well-known businesses and individuals. In fact if most of your followers are on social media, your website’s main purpose might be to get people to go to your channel of choice to engage with you.
You can certainly have separate pages on your website instead of putting everything on one page. But here’s the thing – you really only need 3 pages: Home, Contact Us, and How We Help You.
The Home page has just a few things on it: a picture of you, a bold statement about how you help people, and a few testimonials. You could also have some cool looking images that people can click to learn more about specific areas about your business or product. Nice, but not required.
My home page is just my blog. This is my number one source of traffic and email opt-ins, so I want it front and center. If you have a blog, it’s fine to have a 4th page called “Blog” or “My Journal” or whatever works for your brand. I prefer “Blog” because everyone knows what it means.
The Contact Us page can be a very simple page with a contact form, your address (optional but good for trust), and your catch-all email address (e.g. firstname.lastname@example.org or email@example.com). You could also put some photos and descriptions of your team members if you want.
The Contact Us page is also a good place to put your social links, such as Facebook, Twitter, Instagram, Pinterest, etc. These might also be in your site header or footer.
How We Help You
The How We Help You page describes your products and/or services, but more importantly it demonstrates how using your products or services can help your reader. You might also sprinkle in a few more testimonials on this page, giving further illustration to the promise of transformation by working with you.
That’s it! That’s your minimum website content, and it’s truly all you need to get a website up and running for your online business.
Next week’s post will be about how to build a new website in one hour. It’s a step-by-step process that you won’t want to miss if you’re planning to create a new website soon.