When starting a business, a website is a must-have for entrepreneurs. With fast, accessible technology, people now rely on their phones and computers to do research on products and services before they decide to purchase. That’s why it’s important to create a strong online presence to make your brand visible and make your business stand out.
When you pick a good domain name, you will start building a brand that can capture the interest of potential customers, both locally and globally.
What is a Domain Name?
A domain name is the name you type on the address bar in your browser that lets people search for and visit your website.
Computers and web servers communicate with one another through a long string of numbers called an IP address. A domain name is used in place of an IP address to easily identify a website without having to memorize and type all those long-winded numbers.
Imagine it this way — the Internet is your neighborhood, your website is your house, and your domain name is your address.
Why is a Domain Name important?
A domain name is important because you want it to be memorable. This is why it’s good to invest the time in a well-chosen domain name that’s right for your business.
A well-chosen domain name can:
- Build your brand. If you have a strong domain name, this makes for good brand recall. A brandable domain name makes it uniquely yours so customers can remember you easier.
- Add credibility to your business. This will make your business look more professional and authentic compared with businesses with generic names or spammy names that scare away visitors.
- Increase and attract customers. By being recognizable in search engines, you become more reachable and visible to potential customers browsing for a business or service that you offer.
Now that you know the importance of a domain name, let’s talk about how to choose the right one for your business. Here are a few things to remember when deciding on your domain name:
- Keep it short and simple. The rule of thumb is to keep it as short as possible. Long domain names are difficult for people to remember or type.
- Include keywords. Using a keyword in the domain name is a great way to boost traffic by making your website more findable in search engines. But only use a keyword if it’s relevant to your business. For example, it wouldn’t be wise to have pillows in your name if you’ve expanded your business to curtains.
- Make it true-to-brand & original. Don’t be afraid to be a little creative and make a whole new brand that takes a life on its own. Just think Google. They used a self-invented word and now it’s a verb in the dictionary.
- Choose the right TLD for your domain name. Make sure you pick the right TLD to go with your domain name.
Before moving on, I just want to cover a topic that’s a little more technical. Bear with me because this is really useful to know…
What is a URL?
A URL, or Uniform Resource Locator, is the complete web address you use to locate a webpage. A domain name is part of the URL.
Here is an example of a URL and a domain name:
Also called a domain name extension, the TLD is the extension that appears at the end of a domain name. Classic examples are .com, .net or .org.
Your TLD will help visitors remember your URL and associate what type of industry your business is in.
There are many domain extensions to choose from. The more generic ones (.com, .net, .org) will be harder to get with your chosen name, and others that are more specific to a target or niche market (.tech, .deals, .club) will generally be easier to get.
If you can, try to go with one of the more well-known extensions since they are familiar and established.
If you can’t get your desired domain name in one of the popular extensions, don’t despair. Many of the less-common TLDs are becoming more popular. If the name you want with a .com extension isn’t available, it’s more likely to be available with a .co extension for example. You’ll need to decide whether this works for your business.
Once you’ve chosen a domain name, the next step is to choose a domain name registrar.
What is a Domain Name Registrar?
A domain name registrar is where you will purchase and register your domain name. Common examples are Network Solutions, Go Daddy, and Name Cheap.
How To Choose a Domain Name Registrar
The main criteria for choosing a domain name registrar are:
- Security and Protection
- Domain Transfers
- User Experience
- Selection of Domain Name Extensions
I recommend using Bluehost or GoDaddy. Aside from offering domain hosting, they also provide web hosting plans. This will make it easy to establish your new website along with your new domain name.
So there you go! Now you have everything you need to select a great domain name for your new website. What are you waiting for? Go get it!!!
Do you want to learn more about creating a website, from START to FINISH?