The Best Time to Invest in Yourself is Right Now

Recently someone asked me what was my biggest regret in business.

I freely admit I have had lots of regrets, although I prefer to call them learnings. Regret is simply a reflection on an action taken that you wish had turned out differently.

We all have lots of these. (If you don’t, I’d love to hear your story!)

The regret that had the most impact on my life was not asking for help soon enough. Being unwilling to invest in programs and online courses to learn the things I needed to learn, and stay focused on, in order to move my business to a place where I could get the results I was looking for. 

I had my last business for 13 years, and in the end I just folded it up and went back to a corporate job. I was flailing and trying stuff without knowing what I was doing. At the time, I wasn’t willing to spend money on hiring a coach or investing in a program. I just didn’t understand the value, having never done that before.  I’d spent close to $50K on my formal education, but I wouldn’t invest 1/50th of that on a coach.

Looking back I think… WTF was I thinking?

Fast forward 10 years and I am now in a very different place.  Early last year I invested a great deal of money into a marketing program, and then followed that up with a course creation program, and then a membership site course, and then a partnership accelerator. And a few other smaller courses sprinkled in there. At the time it felt scary expensive, but looking back the investments I’ve made are comparatively small to the massive value I got in return.

Each one taught me something incredibly valuable. Fundamental concepts that built upon each other, which is helping me create the kind of business that reflects my values, my passions, and will enable me to live the lifestyle I want, well into my retirement. This feels really good to me, knowing that I’m building security for my future.

If I’d done this 10 years ago I’d be in a very different place right now.

But you know the saying, the best time to plant a tree is 20 years ago. The next best time is right now.

If you find yourself wondering if you should put another $1,000 on your credit card to buy a program… think about whether you truly believe it can help you, and make a decision to be sincerely committed to doing the work and following the program. If you can check both of those boxes, you owe it to yourself to go for it. Don’t put your business on hold for 10 years. 

Don’t wait another day.

There are thousands of experts out there willing to share their expertise. They want to give you access to their years and years of mistakes and successes. 

My friend, this is a no-brainer.

Can’t afford a course? Buy a book. Or five. Listen to podcasts, watch YouTube videos, hire a coach for one hour. Start somewhere. Just start.

So…? What’s your next program? Put it in the comments below. I’ve probably either taken it or know people who have.

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