I’m an avid learner. I wish I could just go back to college and stay there forever.
Because I’m an avid learner, I’m also an avid reader of self-development books. And since I won’t be going back to college, I read as a way to scratch that itch.
Interestingly, I love the field of Marketing even though I don’t hold a degree in it. My undergrad degree was in Psychology and since Marketing is closely tied to that, I kind of have a knack for it.
Being a product manager, I also love learning about design. Good product design makes all the difference in the world when it comes to customer satisfaction.
But good design is not easy.
I’m not talking about graphic design, but about concepts like workflows and user experience. And that kind of ties back to the Psychology thread — good design is the process of creating things that fit naturally into the way people already think and behave.
I’m sharing my list of what I consider the best marketing and design books for entrepreneurs. I hope you’ll find a book in my library that sparks your interest and decide to pick it up and give it a read.
Got a favorite biz book you want to tell people about? Let us know in the comments.
USER EXPERIENCE AND PRODUCT DESIGN
|Design Sprint||Banfield, Lombardo, Wax|
|Designing for Growth||Tim Ogilvie|
|Designing Products People Love||Scott Hurff|
|Don’t Make Me Think, Revisited: (Edition 1 & 3)||Steve Krug|
|Hooked: How To Build Habit-Forming Products||Nir Eyal|
|Inspired: How To Create Products Customers Love||Marty Cagan|
|Made To Stick: Why Some Ideas Survive And Why Others Die||Chip and Dan Heath|
|Product Roadmaps Relaunched||Lombardo, McCarthy, Ryan, Connors|
|The Design Of Everyday Things||Don Norman|
|The E-Myth Revisited||Michael Gerber|
|The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google||Scott Galloway|
|The Magic Of Thinking Big||David Schwartz|
|The Power of Moments||Dan and Chip Heath|
|The User’s Journey: Storymapping Products That People Love||Donna Lichaw|
MARKETING, INFLUENCE, & PSYCHOLOGY
|Building a StoryBrand||Donald Miller|
|Exactly What to Say||Phil Jones|
|Expert Secrets||Russell Brunson|
|Four Hour Workweek||Timothy Ferriss|
|How To Be A GREAT Salesperson…By Monday Morning!||David Cook|
|How To Win Friends And Influence People||Dale Carnegie|
|How To Write Great Blog Posts That Engage Readers||Steve Scott|
|Influencer: The New Science of Leading Change (2nd Edition)||Grenny, Patterson, Maxfield, McMillan, Switzler|
|Launch: An Internet Millionaire’s Secret Formula…||Jeff Walker|
|Launch: How To Quickly Propel Your Business Beyond the Competition||Michael Stelzner|
|One Million Followers||Brendan Kane|
|Small Move, Big Change||Caroline Arnold|
|The Halbert Copywriting Method Part III||Bond Halbert|
|The Power Of Habit||Charles Duhigg|
|The Speed Of Trust||Stephen Covey|
|The Tipping Point||Malcolm Gladwell|
|Yes!: 50 Scientifically Proven Ways To Be Persuasive||Robert Cialdini|