My List of Best Marketing Books

I’m an avid learner. I wish I could just go back to college and stay there forever. 

Because I’m an avid learner, I’m also an avid reader of self-development books.  And since I won’t be going back to college, I read as a way to scratch that itch.

Interestingly, I love the field of Marketing even though I don’t hold a degree in it. My undergrad degree was in Psychology and since Marketing is closely tied to that, I kind of have a knack for it.

Being a product manager, I also love learning about design. Good product design makes all the difference in the world when it comes to customer satisfaction. 

But good design is not easy. 

I’m not talking about graphic design, but about concepts like workflows and user experience. And that kind of ties back to the Psychology thread — good design is the process of creating things that fit naturally into the way people already think and behave.

I’m sharing my list of what I consider the best marketing and design books for entrepreneurs. I hope you’ll find a book in my library that sparks your interest and decide to pick it up and give it a read.

Got a favorite biz book you want to tell people about? Let us know in the comments.

USER EXPERIENCE AND PRODUCT DESIGN

Design SprintBanfield, Lombardo, Wax
Designing for GrowthTim Ogilvie
Designing Products People LoveScott Hurff
Don’t Make Me Think, Revisited: (Edition 1 & 3)Steve Krug
Hooked: How To Build Habit-Forming ProductsNir Eyal
Inspired: How To Create Products Customers LoveMarty Cagan
Made To Stick: Why Some Ideas Survive And Why Others DieChip and Dan Heath
Product Roadmaps RelaunchedLombardo, McCarthy, Ryan, Connors
The Design Of Everyday ThingsDon Norman
The E-Myth RevisitedMichael Gerber
The Four: The Hidden DNA of Amazon, Apple, Facebook, and GoogleScott Galloway
The Magic Of Thinking BigDavid Schwartz
The Power of MomentsDan and Chip Heath
The User’s Journey: Storymapping Products That People LoveDonna Lichaw

MARKETING, INFLUENCE, & PSYCHOLOGY

AskRyan Levesque
Building a StoryBrandDonald Miller
Exactly What to SayPhil Jones
Expert SecretsRussell Brunson
Four Hour WorkweekTimothy Ferriss
How To Be A GREAT Salesperson…By Monday Morning!David Cook
How To Win Friends And Influence PeopleDale Carnegie
How To Write Great Blog Posts That Engage ReadersSteve Scott
Influencer: The New Science of Leading Change (2nd Edition)Grenny, Patterson, Maxfield, McMillan, Switzler
Launch: An Internet Millionaire’s Secret Formula…Jeff Walker
Launch: How To Quickly Propel Your Business Beyond the CompetitionMichael Stelzner
One Million FollowersBrendan Kane
Small Move, Big ChangeCaroline Arnold
The Halbert Copywriting Method Part IIIBond Halbert
The Power Of HabitCharles Duhigg
The Speed Of TrustStephen Covey
The Tipping PointMalcolm Gladwell
Yes!: 50 Scientifically Proven Ways To Be PersuasiveRobert Cialdini


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