Landing Page Design

Simple Strategies for High Converting Landing Pages Six months ago, a friend came to me with a problem: “Lisa, I don’t understand it. I’m having trouble generating more leads! I create tons of valuable content, but it doesn’t seem to convert to leads. What’s the problem?”  I’ve known countless businesses deal with the same dilemma as her. They pour all their efforts and money into…

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Email Marketing: Back-to-Basics Guide

The art of emails goes waaay back. Long before the invention of today’s fancy apps and programs, first-generation web users only knew faulty dial-up internet with slow connections to experience the then-uncharted virtual world of the “web.” We’ve come a long way since the screeching sounds of a modem starting up. But here’s the amazing thing about internet milestones: While most internet fads have come…

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Marketing Funnel Basics: A Beginner’s Guide

If you’re an entrepreneur looking for marketing tactics to get your online business off the ground, you might be familiar with the term “marketing funnel” or “sales funnel”. In fact, you can’t really do digital marketing without it. A marketing funnel helps entrepreneurs: Develop an effective marketing strategy. Businesses can spend hundreds or thousands of dollars on marketing efforts but still have trouble making sales….

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17 Tips to Manage an Offshore Virtual Assistant

As an entrepreneur trying to build an online business, you know there’s a LOT to do! In the beginning most new entrepreneurs do everything themselves, but eventually it becomes obvious that we need some help. A virtual assistant (aka a “VA”) is the perfect solution to take care of the million little things the busy entrepreneur just can’t seem to get to. Getting that blog…

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Planning for Post-Coronavirus Life and Business

I’ve been thinking a lot about what the real new normal will be, after this covid-19 crisis is over. The world is changing as we speak. This unbelievable, previously inconceivable, global event is changing everything. This “new normal” is anything but normal. And is absolutely temporary. When this is all over, when they’ve developed a vaccine and this horrible virus-beast is tamed, it’s pretty much…

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